Buying Gold Can Be Trickier Than You Think

Are you getting what you think you are when buying gold?

You’re at your local chain store and you see 14k gold earrings for $49.99. Are they really 14k gold or are you getting less than what you’re paying for? Believe it or not, you may not be getting the karat weight you think you are when buying gold, even if the store you’re shopping at is a big-name department store.

It’s Not Just the Fly By Night Companies

It’s not just the fly-by-night companies that have been having problems when it comes to customers buying less gold than they paid for. Big name stores also have been known to sell gold at less of a karat weight than what’s advertised. For example, one well-known national chain was selling 14k gold earrings and an investigation done by an established magazine showed that the gold bought from these stores was a full karat less than what they were advertised.

Shop Reputable Jewelers

The moral of the story is, you get what you pay for. If you want to be sure you’re getting what you pay for when you’re buying gold, shop at a reputable jeweler that has a quality assurance guarantee. This is the best way to ensure that you’re getting the gold you think you are.

Update – Buying Gold Coins and Bars

We have a new website that focuses on American bullion. You can find out things like how to avoid myths about gold bullion coins, what you need to know about American gold coins, and even fun facts about American bullion coins.

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